CIVIL ENGINEERING · CONSULTANT · AUSTRALIA
Twelve years of expertise. No online presence. FA Engineering.
A Chartered Professional Engineer going independent needed a website that would verify his credentials and establish his reputation online from day one.
SECTOR
Civil Engineering
TYPE
One Page Authority Site
LOCATION
Melbourne · Australia-wide
LIVE SITE
faengineering.com.au
CONTEXT
Fraser Ambrose CPEng spent twelve years delivering stormwater strategy, drainage design, and hydrologic modelling inside one of Melbourne's leading engineering firms. When he went independent, the expertise was substantial. The online presence was zero. No website, no LinkedIn, nothing a water authority, engineering consultancy, or private client could find when they searched his name.
The Strategic Shift
The site needed to establish credibility first. Verify before contact. One page, everything in the right order. Who Fraser is, what he does, his qualifications, his memberships, and a direct way to reach him.
Credibility signals sit where decisions get made. CPEng registration and Engineers Australia membership appear in context, not as decoration. The opening section leads with the environmental and community impact of the work, connecting technical expertise to outcomes that matter to clients. Melbourne is clearly anchored. Australia-wide and international scope is visible from the start, positioning Fraser for growth well beyond his immediate market.
STRUCTURAL OUTCOME
- Full digital presence built from zero, live from day one
- Credentials and professional memberships positioned to verify before first contact
- Service scope across stormwater strategy, design, and hydrologic modelling clear at a glance
- Hero connects technical expertise to environmental and community outcomes
- Direct contact form, no steps between visitor and enquiry
- Melbourne presence established with visibility for Australia-wide and international consulting
I'd spent twelve years delivering complex projects and had nothing online to back it up. Not even a LinkedIn. Solana built me a permanent home that verifies my background, my credentials, and the calibre of my work.
FRASER AMBROSE
Founder and Principal Engineer, FA Engineering
Civil engineering consultant
Stormwater design Melbourne
Hydrologic modelling
Chartered Professional Engineer
Engineers Australia
Flood modelling
Drainage design
Water management Australia
