Running a business while managing locations, travel, and changing work environments adds an extra layer of complexity to keeping your website current and professional. In this week’s From Anywhere Weekly task, we will focus on catching content errors that might be undermining your site’s credibility.
Today’s 10-Minute Task: Content Check-Up
Content errors can linger unnoticed for weeks, quietly damaging your professional credibility. This quick content review identifies broken links, formatting issues, and mobile display problems that could be turning potential clients away. While often overlooked during busy periods, these small issues compound over time, creating an impression of neglect that can impact business opportunities.
Why This Matters For Your Business
When a potential client clicks a broken link or struggles with unreadable mobile formatting, they don’t blame their device or connection; they question your attention to detail. This quick 10-minute task delivers multiple business benefits:
- Maintains a consistently professional appearance regardless of your working location
- Prevents missed business opportunities caused by broken internal links
- Ensures content accessibility across all devices for every potential customer
- Catches formatting inconsistencies before they spread throughout your site
The regular content check-up directly impacts credibility, the foundation of trust that converts visitors into clients. In today’s landscape, these small details often make the difference between winning business and losing it to more detail-oriented competitors.
Step-by-Step Instructions
- Identify recent content: Focus only on pages and posts published or updated in the last 1-2 months
- Check internal links: Click through each link on these pages to verify they work
- Verify external links: Test links to outside resources or partner sites
- Review formatting: Look for inconsistent spacing, header styles, or image alignment
- Check readability: Ensure paragraphs aren’t too long and text is properly sized
- Test key conversions: Make sure your call-to-action buttons and forms work correctly
- Review on mobile: Confirm the content looks good on smaller screens
This systematic approach prevents overlooking common problems while keeping the task manageable within a tight schedule. The focus on recent content means you’re addressing the most visible areas that current visitors are likely to encounter first.
What to Look For During Your Check-Up
Beyond just broken links, pay attention to these common issues that emerge after content updates:
- Image display problems: Images that don’t load, appear distorted, or break your layout
- Inconsistent formatting: Headers, bullet points, or text alignment that doesn’t match your site’s style
- Plugin conflicts: New content that interacts poorly with existing plugins
- Typography issues: Font sizes that appear too small on mobile or inconsistent spacing
- Navigation errors: Menu items that don’t correctly highlight the current page
- Form functionality: Contact or lead generation forms that aren’t working properly
Most of these issues take mere seconds to spot, but can significantly impact how potential clients perceive your business. The goal isn’t perfection, it’s preventing the obvious errors that suggest carelessness or indifference to quality.
Pro Tip for Busy Business Owners
If truly pressed for time, focus only on your highest-traffic pages or newest content. Even a 3-minute scan of your homepage and latest blog post is better than nothing. Check your analytics to identify which pages deserve priority attention. The pages receiving the most traffic represent your most valuable digital assets and deserve regular attention.
For efficiency, create a simple monthly rotation schedule that ensures all important content gets reviewed at least quarterly. This approach distributes the maintenance load while ensuring nothing critical gets neglected long-term.
Real-World Challenge: Working with Unreliable Internet
If dealing with spotty WiFi while performing this content check-up, try these practical approaches:
- For link checking when connectivity is limited, use browser extensions like “Check My Links” for Chrome that can work once a page is loaded
- Save important pages for offline review and make notes about issues to fix when connectivity improves
- Use your browser’s responsive design mode to check mobile formatting locally:
- Chrome/Edge: Right-click > Inspect > Toggle device toolbar (mobile icon)
- Safari: Develop menu > Enter Responsive Design Mode
- Prioritise fixing broken links and critical functionality problems first when you find time
When working remotely, consider these checks part of your regular business rhythm, just like checking emails or reviewing finances. The discipline of regular maintenance prevents the accumulation of small issues that eventually require major time investments to fix.
Next Week
Keep your eyes peeled for next week’s From Anywhere Weekly post!
Any questions about keeping your content professional while managing your business on the move? Drop them in a message.
